In 2019 pink is having a moment. It is being reclaimed, redefined and no longer a symbol of negativity but one of cultural positivity. The colour pink is traditionally used to represent babies, childhood and girls, but so far this season we have seen pink become the colour of woman power.

No more effective was this colour than at the Oscars last month. In 2018 the Oscar crowd wore all black gowns and outfits in a support to the #metoo movement. This year however our screen stars wore punchy pink like a uniform.

This particular hue has been named ‘Pink Peacock’ and it is a colour that cannot be ignored. It is one of the most striking spring 2019 colour trends – a shade so noticeable that few would dare wear it alone. Instead, it can be mixed with neutrals and turned into a work-appropriate option or alone in a fantastic dress for a wedding, evening event or bbq. On the runways it was never the intention so dumb this colour down by mixing it with others, so I say wear it bold and wear it bright.

While most of us cannot get away with wearing Molly Goddard’s pink frock like Killing Eve baddie Villanelle, here are some alternatives for you to shop for right now.