Embroidery is having a moment, a fashion moment. And I am embracing it! Well with one item in my wardrobe. I am currently obsessed with wearing my Zara striped embroidered shirt. Whilst some might think this shirt is a "little bit loud" (as my Mum said), if you buy this shirt or something else with embroidery on it, it will slot into your wardrobe seamlessly and keep you upto date style-wise for the new season.

The current embroidery trend on the high street stems from the recent need for us as consumers to customise the things we buy or have in our wardrobes. Increasingly many brands and high street retailers are offering customising services in their stores for you to label or make your item more original by branding your name or a slogan on it. Topshop Oxford circus set up a pop-up shop earlier in the year giving you a chance to monogram your clothes brought from the store. Many designer brands now offer a bespoke embroidery and monogramming service to ensure your slice of their brand can also be personalised. Anya Hindmarch takes it one step further with a playful take on customisation, for the past couple of seasons you can buy embroidered patches to add to your bags. Just in time for Christmas, "Selfridges loves personalised gifts" is offering one of a kind gifts for all budgets.

But do we have Taylor Swift to thank for the embroidery trend that is upon us? Last year she asked designer Louise Gray to embroidered a Jack Wills hoody with her nickname "TayTay" on it and the photo attracted 1.7 million views on Instagram.