The once basic item is the UK’s most searched for piece of clothing right now.

Since last weekend when I took a look at my ‘isolation wardrobe’ and reassessed what I had that was comfy and will become my uniform over the coming weeks until the weather warmed up, I became obsessed with finding the perfect hoodie to alleviate my daily looks. Once a wardrobe ‘basic’ the hoodie has been slowly making it’s rise on the style ladder and is currently the UK’s most searched for fashion staple right now. In the current climate of stay-at-home outfits we are all craving the comfort - whether it be emotionally or physically - and your clothes is an obvious place to start.

While hoodies have long been a street-wear staple, for the rest of us it was only something you would wear to the gym or round the house. Pre-corona virus it was having a style resurgence with many luxury brands using the hoodie as symbol of fashion nous and wealth whilst some of the most influential brands became reliant on it’s best selling ability. It is now become a staple of contemporary dress and however you style it gives your look a chic simplicity that appeals to everyone.

But for now, in 2020, the hoodie is not a social signifier, a high priced fashion commodity or wealth status, it is a source of comfort, one that we all need.